Green Marketing

April 2024 – Green Marketing, also called Sustainable Advertising, is the promotion of environmentally friendly business practices, products, or services, highlighting corporate and brand commitments to sustainability. Green marketing offers many advantages, including brand recognition, competitive advantage, positive social impact, easy regulatory compliance, increased revenue, reduced environmental impacts, and enhanced climate change resilience. However, there are challenges facing green marketing, such as greenwashing risk, complex logistics and supply chain changes, lack of consumer awareness, and lack of standards. In 2018, at the Conference of the Parties COP24, the UN ActNow green campaign was launched using advertising to encourage sustainable behavior and environmental protection. In 2022, the United Nations partnered with WhatsApp to reach millions of users, encouraging them to take steps to protect the planet.

In this slideshow, you will learn about the definition, advantages, challenges, solutions, strategies, pillars, UN policy, and global statistics of Green Marketing and Sustainable Advertising.